Introduction
It is very essential to be updated with Google SEO updates. The market is always moving forward. If you want to match the speed of the market you will have to keep evolving with the updates, especially in the SEO sector. The stats shown by the well-known businessman and publisher Jackyan are vital for all SEO experts. In this comprehensive article, we will learn about all the essential elements to rank your website by understanding the Google SEO update 2024.
Importance of SEO in ranking
Search Engine Optimization(SEO) means optimizing your website in such a way that it can rank on Search Engine Result Pages(SERPs) with different kinds of keywords and phrases. It consists of multiple techniques and strategies that help a website owner drive more audience and convert potential customers into sales. SEO is important in helping the website get organic traffic and engagement. In today’s world, everyone prefers a search engine( e.g. Google) to search for a service, product, or any other important knowledge that helps them manage their day-to-day activities.
Bird-eye view of Jackyan’s contribution
We must study the insightful analyses and innovative strategy of the famous publisher, designer, and businessman, Jackyan in the field of SEO. His mentorship and research in the field of SEO helped son many professionals and business owners understand the difficulties of SEO and stay updated on the new SEO changes.
Main SEO update by Google SEO Updates 2024 Jackyan(Algorithm Shift)
Google’s new algorithm updates now define the search engine results and the rankings of websites. In 2024, Google will be more focused on valuable content, more accurate search results, better user experience, and deindexing unoriginal content.
User Experience at Priority
Websites that will prioritize the user experience (UX) will have an edge to rank on Google as per the new update. For example, if the websites focus on helpful design, friendly navigation, loading speed, and mobile friendliness it will be a key factor for them to perform better on Google in comparison to others in 22024.
Focus on Mobile-First Indexing
Google now ranks the websites according to a mobile-first ranking method which means that the indexing and ranking of the website will be dependent on the mobile user experience. With the increase in mobile searches on Google every site owner or SEO expert will have to make sure the visibility of the website on mobile phones.
AI and ML Integration and March update
Where Google was commercializing Artificial Intelligence (AI) and Machine Learning (ML) to provide the audience with the best results and solutions to queries but now after the March update Websites with the original content will be preferred over AI content. And it will be very less chances for AI-based sites to stand out in the market.
Quality Content and Spam Policy
After the March update only the original content will have a possible chance to rank on Google and unoriginal content will be deindexed badly in the search results.
Expired websites and websites with spamming and low-quality content will not be able to make it to the search results.
Importance of Structured Data
Contributing data that is well-structured, well-written, and rich with information will be shown on the 1st pages. Structured Data also helps search engines place the website and the content at the relevant SERPs and rank in the relevant niche.
No more Scale Content Abuse
All the websites that were involved in creating low-quality or un-original content at scale to rank on Google have been punished badly with deindexing and decreased monthly visitors. Now Google prefers better content even if you upload a few articles in a while but must be enriched with original and quality information.
Abuse of Site Reputation
Some websites have good content but are involved in hosting low-quality content by third parties by capitalizing the the reputation of their website. For example, a third party might upload a fake review on a trusted website to get a ranking and customers.
Google will apply this policy on May 05, but publishing now for website owners so they can make any needed changes about spam and low-quality third-party content.
No Use of Expired Domains
Expired domains used to be sold and repurposed with the primary objective of ranking with low-quality and unoriginal content. This could deceive the people that the new content is part of the old website which could not be true. Now such repurposed purchased websites for the sake of ranking are considered spam.
Conclusion
The March update concludes that all the websites that will focus on quality and original content will have more chances to rank and grow rather than the low-quality websites with unoriginal content. Design of the website, navigation, and mobile friendliness will play an important role in ranking the website on SERPs according to the Google SEO update Jackyan 2024.
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